Blue Bell launches limited-time Brookie A La Mode ice cream.

Blue Bell Creameries quietly introduced a new limited-time flavor called Brookie A La Mode, featuring brown sugar ice cream loaded with brownies and chocolate chip cookies. Available in pints and half-gallon tubs without a major marketing push, the rich dessert-inspired treat may disappear quickly due to the brand's history of limited-time releases. Fans are encouraged to act fast if they spot it in stores.