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Jeni He revives Alice's Tea Cup with online sales and franchising.
Alice's Tea Cup, a beloved Upper West Side tea shop founded in 2001, faced financial struggles and closed two locations after the pandemic.
New owner Jeni He successfully turned the remaining store around to profitability.
She is now focusing on sustainability and growth by launching an online store and exploring franchising, including a planned New Jersey location.
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Jeni Él revive Alice's Tea Cup con ventas en línea y franquicia.