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flag UK bans misleading menopause, PCOS supplement ads.

flag The UK’s Advertising Standards Authority has banned five food supplement ads for brands including 222 Balance Me and Lunera. flag These ads claimed the products could treat menopause symptoms, PCOS, and other conditions, which the ASA deemed misleading and prohibited for food supplements. flag The watchdog conducted an AI review and found the companies' claims could mislead vulnerable consumers. flag While some brands acknowledged the errors, Minerva and Nova did not respond to inquiries.

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