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Ziegenfelder’s Twin Pops now use natural dyes from fruits and vegetables, complying with a West Virginia law, and are rolling out nationwide by early April.
Ziegenfelder’s Twin Pops, made in Wheeling, West Virginia, now use natural dyes from fruits and vegetables like radishes and spirulina, replacing synthetic colors.
The change, driven by a West Virginia law banning certain food dyes, began locally in early 2026 and is being rolled out nationally by early April, with a goal to complete the switch by Memorial Day.
The product’s clear packaging and rainbow design remain unchanged, protected by a legal trade dress.
The new version has a slightly lighter hue and a modest price increase to $3.99 per bag, though the company says it still offers strong value.
The shift reflects growing consumer demand for natural ingredients and proactive supply chain planning.
Los Twin Pops de Ziegenfelder ahora usan tintes naturales de frutas y verduras, cumpliendo con una ley de Virginia Occidental, y se están implementando en todo el país a principios de abril.