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flag A study found immersive Harry Potter scenes trigger strong emotions like joy and nostalgia, with peak goosebumps during awe-filled moments.

flag A study by Goldsmiths, University of London, found that goosebump moments during immersive experiences are triggered by up to seven emotions, especially joy and nostalgia, with 90% of visitors reporting high intensity. flag Using real-world data from the Warner Bros. flag Studio Tour London’s Harry Potter attraction, researchers measured skin conductance and self-reported emotions, finding peak physiological responses—up to 99%—during the destroyed Gringotts scene, linked to awe and excitement. flag The Great Hall evoked the widest range of emotions, including surprise and nostalgia. flag Unlike prior lab studies, this research captured complex emotional reactions in authentic, narrative-driven environments, confirming that immersive storytelling produces measurable, multi-layered emotional and physical responses.

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