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Korean fried chicken tops UK takeout, fueled by K-pop and trends.
Korean fried chicken has surpassed kebabs as the top takeaway choice on Just Eat in the UK, with Pad Thai overtaking fish and chips, driven by social media trends, K-pop, and shows like *Squid Game*.
Demand for matcha, fibre drinks, and Dubai chocolate surged, with the latter up 2,684% in 2025.
The platform now offers over 100 global cuisines, reflecting shifting tastes, though Indian, Chinese, and British classics remain popular.
Independent restaurants continue to anchor the takeaway market.
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El pollo frito coreano encabeza la comida para llevar del Reino Unido, alimentado por K-pop y tendencias.