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India launches global cultural initiative, funding 627 artists for international performances.
India has launched the Global Engagement Scheme to promote its cultural heritage globally, empanelling 627 artists and groups—including 31 from Uttar Pradesh—for international performances at the Festival of India.
The initiative, led by the Ministry of Culture and ICCR, allocates Rs.
2.58 crore for 2025-26 to support cultural outreach via Indian missions and friendship societies.
Focus is on under-represented tribal, folk, and indigenous arts, with selection based on performance experience, ability to explain art forms, and OCI requirements for foreign applicants.
ICCR selects participants based on local demand and recommendations, using feedback systems and state government partnerships to ensure effectiveness.
India lanza una iniciativa cultural global, financiando a 627 artistas para actuaciones internacionales.