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flag Mediahuis fired former Ireland CEO Peter Vandermeersch for using AI to fabricate quotes in blog posts, violating company ethics rules.

flag Mediahuis has suspended Peter Vandermeersch, former CEO of Mediahuis Ireland, after he admitted using AI tools like ChatGPT to generate content, including unverified and fabricated quotes in blog posts. flag An investigation found 15 of his 53 posts contained false quotes not present in cited sources, leading to the removal of eight articles. flag Vandermeersch acknowledged relying on AI summaries without proper verification, calling the use of unverified AI content “wrong.” The company cited violations of its strict AI guidelines, emphasizing the need for human oversight and transparency in journalism. flag The incident has sparked concerns about AI ethics in media, with Mediahuis reviewing its policies and discussing the matter with Vandermeersch.

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