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Mediahuis fired former Ireland CEO Peter Vandermeersch for using AI to fabricate quotes in blog posts, violating company ethics rules.
Mediahuis has suspended Peter Vandermeersch, former CEO of Mediahuis Ireland, after he admitted using AI tools like ChatGPT to generate content, including unverified and fabricated quotes in blog posts.
An investigation found 15 of his 53 posts contained false quotes not present in cited sources, leading to the removal of eight articles.
Vandermeersch acknowledged relying on AI summaries without proper verification, calling the use of unverified AI content “wrong.” The company cited violations of its strict AI guidelines, emphasizing the need for human oversight and transparency in journalism.
The incident has sparked concerns about AI ethics in media, with Mediahuis reviewing its policies and discussing the matter with Vandermeersch.
Mediahuis despidió al ex CEO de Irlanda Peter Vandermeersch por usar IA para fabricar citas en publicaciones de blog, violando las reglas de ética de la empresa.