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flag London’s Natural History Museum became the UK’s most visited attraction in 2025, drawing 7.1 million visitors, largely due to its free climate exhibition.

flag London’s Natural History Museum became the UK’s most visited attraction in 2025 with 7.1 million visitors, a 13% rise from 2024 and a record for any UK museum, driven by its free “Fixing Our Broken Planet” climate change exhibition that drew over two million visitors. flag Overall, 409 major UK attractions saw 165.2 million visits, up 2% from 2024 but still 7% below 2019 pre-pandemic levels. flag A decline in Chinese visitors—now at 80% of 2019 levels—was linked to the UK’s 2020 decision to end tax-free shopping for international tourists. flag The British Museum ranked second with 6.4 million visits, followed by Windsor Great Park with 5.0 million. flag Scotland’s National Museum of Scotland led with 2.3 million visits, while St Fagans in Wales and Titanic Belfast in Northern Ireland each drew over 570,000 and 950,000 visitors respectively.

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