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flag Jeff Webb, 76, founder of Varsity Spirit, died in a March 20, 2026, accident, leaving a legacy that transformed cheerleading into a global sport.

flag Jeff Webb, 76, founder of Varsity Spirit and a driving force in modern cheerleading, died in an accident on March 20, 2026, according to Varsity Spirit. flag The Memphis-based entrepreneur helped professionalize cheerleading through national competitions, camps, and global advocacy, including advancing the International Cheer Union’s Olympic recognition. flag His legacy is credited with transforming cheerleading into a major organized sport. flag Details about the accident remain undisclosed.

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