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Adios Spirits secures festival sponsorships in Albuquerque and Tucson for 2026 launches in New Mexico and Arizona.
Kultura Brands has secured festival sponsorships for its Adios Spirits brand at major events in Albuquerque and Tucson, set for May and October 2026, aiming to launch in New Mexico and expand into Arizona.
The partnerships, including Boots in the Park and Party in the Park, will feature high-profile acts like Post Malone and Jelly Roll, drawing over 70,000 attendees.
Adios Spirits will be integrated across event touchpoints, from bars to digital campaigns, with support from RNDC for distribution and marketing.
The initiative supports brand awareness, consumer trial, and long-term growth in the Southwest.
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Adios Spirits asegura patrocinios de festivales en Albuquerque y Tucson para 2026 lanzamientos en Nuevo México y Arizona.