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flag Taiwanese, Vietnamese, and South Korean travelers lead Asia’s food tourism surge, with over 30% citing cuisine as a top travel reason, per Agoda’s 2026 report.

flag Travelers from Taiwan, Vietnam, and South Korea are leading Asia’s food-focused travel trend, with 47%, 35%, and 34% citing cuisine as a top travel reason, according to Agoda’s 2026 Travel Outlook Report. flag Food has risen to a top-three motivator across the region, up from sixth place last year, reflecting a shift toward culinary experiences as central to travel plans. flag Malaysia and Japan follow with 33% and 32% prioritizing food, while Indonesia, Thailand, and India round out the top eight. flag The report highlights growing demand for food tours and cooking classes, with Agoda supporting travelers through its platform offering over 300,000 activities, 6 million properties, and 130,000 flight routes.

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