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Taiwanese, Vietnamese, and South Korean travelers lead Asia’s food tourism surge, with over 30% citing cuisine as a top travel reason, per Agoda’s 2026 report.
Travelers from Taiwan, Vietnam, and South Korea are leading Asia’s food-focused travel trend, with 47%, 35%, and 34% citing cuisine as a top travel reason, according to Agoda’s 2026 Travel Outlook Report.
Food has risen to a top-three motivator across the region, up from sixth place last year, reflecting a shift toward culinary experiences as central to travel plans.
Malaysia and Japan follow with 33% and 32% prioritizing food, while Indonesia, Thailand, and India round out the top eight.
The report highlights growing demand for food tours and cooking classes, with Agoda supporting travelers through its platform offering over 300,000 activities, 6 million properties, and 130,000 flight routes.
Los viajeros taiwaneses, vietnamitas y surcoreanos lideran el aumento del turismo de alimentos en Asia, con más del 30% citando la cocina como una de las principales razones para viajar, según el informe de Agoda para 2026.