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Taco Cabana is testing a traditional Mexican menu in El Paso to assess potential nationwide expansion.
Taco Cabana is testing a new regional menu in El Paso featuring traditional Mexican dishes like carnitas, pork verde, chicken mole, barbacoa, quesabirrias with consommé, and weekend-only menudo.
The menu, available for dine-in, drive-thru, mobile ordering, and delivery, includes bold salsas and aims to gauge guest response in a region with deep culinary roots.
The initiative, led by President and COO Ulyses Camacho, may inform future nationwide expansion.
Taco Cabana, founded in 1978 and operating nearly 150 company-owned locations in Texas, is also seeking franchise partners in several other states.
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Taco Cabana está probando un menú tradicional mexicano en El Paso para evaluar su potencial expansión a nivel nacional.