Romania's eCommerce grew to €8.1B in 2025, nearing €8.5B in 2026, driven by higher order values despite flat transaction volumes.

Romania's eCommerce market grew to €8.1 billion in 2025 and is projected to exceed €8.5 billion in 2026, with growth slowing due to inflation, competition, and shifting consumer behavior. While transaction volumes remained flat, higher average order values drove gains. Sectors like Electro & IT and Pharma saw strong growth, while Fashion and Children’s products declined. Marketplaces like eMAG, Trendyol, and Temu dominate traffic, with Temu reaching 4.7 million monthly active users in Romania. AI is boosting conversions in online shopping, and trust, efficiency, and customer loyalty are becoming key competitive factors amid rising digital competition.