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flag New Zealand's ultra-processed food imports surged to 104 kg per person by 2023, driven by trade reforms and lack of policy action.

flag New Zealand's imports of ultra-processed foods (UPFs) rose sharply from 16 kg per person in 1990 to 104 kg by 2023, making up 22% of total food imports. flag These highly processed items, including snacks and soft drinks, are linked to obesity and chronic diseases, and their growth follows trade liberalization after 1995 and reduced food system protection. flag Despite their health and environmental costs, no major policy response has reversed the trend, and experts call for systemic changes to improve public health.

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