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flag Birla Opus Paints helped over 5,000 Indian painters enroll in government welfare schemes in 2026 via on-ground camps and a digital Yojana Card.

flag Birla Opus Paints, part of the Aditya Birla Group, expanded its Project Samarth initiative in 2026, holding on-ground camps in major Indian cities to help painters and contractors enroll in government welfare schemes like e-Shram and Ayushman Bharat. flag Trained staff provided real-time support with eligibility checks, documentation, and registrations, enabling over 5,000 workers to access social security benefits. flag The initiative uses a Yojana Card with a QR code to track scheme status and access additional programs, promoting financial inclusion and long-term empowerment for a key workforce segment.

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