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Amazon launches AI-powered Alexa+ in the UK for Prime members, offering smarter, conversational features on select devices.
Amazon has launched Alexa+, a generative AI-powered upgrade for its voice assistant, in the UK, offering Prime members a free, enhanced experience on select Echo and Fire TV devices.
The update brings more natural, conversational interactions, contextual awareness, and proactive task completion—such as booking restaurants, managing calendars, and adjusting smart home settings with single voice commands.
Alexa+ learns user preferences over time, adapts tone to context, and supports British English and regional expressions.
While available on newer devices immediately, older models require online sign-up.
The service, priced at £19.99 monthly for non-Prime users, aims to revitalize engagement amid declining smart speaker sales and growing competition from AI chatbots.
Privacy concerns persist over data collection.
Amazon lanza Alexa+ impulsado por IA en el Reino Unido para miembros Prime, ofreciendo funciones de conversación más inteligentes en dispositivos seleccionados.