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flag Waco’s Dr. Pepper Museum broke its single-day record with 2,378 visitors on March 15, 2026, fueled by spring break and rising annual attendance since 2020.

flag Waco’s Dr. Pepper Museum set a new single-day attendance record on March 15, 2026, welcoming 2,378 visitors, driven by spring break travel and a sustained rise in yearly visitors since 2020. flag The museum, located in the original site of the drink’s creation in 1885 at Morrison’s Old Corner Drug Store, highlights Dr. Pepper’s history, including its 23-flavor blend and national debut at the 1904 World’s Fair. flag The brand’s enduring marketing, such as the “Be a Pepper” campaign and the slogan “There’s just more to it,” continues to shape its cultural presence.

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