Take-Two's CEO says AI can't replace humans in making big video games like Grand Theft Auto VI.

Take-Two CEO Strauss Zelnick dismissed claims that generative AI could create blockbuster games like Grand Theft Auto VI, calling the idea "laughable." He stated AI may help generate assets but cannot replace human creativity, narrative depth, or the scale needed for major hits. Despite advances in game-making tools, he emphasized that only a few games achieve widespread success, and those come from well-funded studios or top indie developers. Zelnick downplayed market fears over AI, such as those sparked by Google’s Project Genie, saying they reflect overreaction. He reiterated that human-driven development remains essential for impactful entertainment.