Mr. Price is set to complete its R9.6bn acquisition of Germany’s NKD Group by March 31, 2026, entering Central and Eastern Europe to boost European sales and margins.

Mr Price is preparing to close its R9.6bn acquisition of Germany’s NKD Group, marking its entry into Central and Eastern Europe as a long-term growth platform. The retailer, led by CEO Mark Blair and chairman Nigel Payne, aims for €1 billion in annual European sales by 2030 and double-digit operating margins through store expansion in Germany, Poland, and Italy. While no new market has been confirmed, executives say another territory could be pursued if conditions align. The company is not pursuing global expansion, focusing instead on value retail in Europe, where discount apparel is growing faster than the market. NKD reported €712 million in net sales and a 4% EBIT margin in 2024. The deal, expected to close by March 31, 2026, is seen as earnings accretive by year two and part of a disciplined, strategic shift after a three-year search.