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MOONTON Games launched three new film-game IPs at Hong Kong FILMART, signaling a shift toward cinematic storytelling and global cultural expansion.
MOONTON Games debuted three original film-game intellectual properties at the 2026 Hong Kong FILMART, marking a strategic pivot toward integrating cinema and gaming.
The IPs span Eastern fantasy, sci-fi adventure, and cozy genres, with formats including films, series, and games.
The first, You Ming Zhi, explores Chinese folk-inspired themes and human identity, featuring a concept short film and a script by renowned screenwriter Ran Ping.
Cetus, a dieselpunk sci-fi project, presents a post-apocalyptic world and includes a global co-creation initiative.
A third IP was also introduced.
MOONTON unveiled its Lighthouse Studio, dedicated to high-quality, culturally rooted content, as part of its push to expand Chinese-originated stories worldwide.
MOONTON Games lanzó tres nuevas IP de videojuegos en Hong Kong FILMART, señalando un cambio hacia la narración cinematográfica y la expansión cultural global.