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flag Magic Moments vodka sold 8 million cases in 2025–26, growing 12% year-on-year and maintaining 60% of India’s vodka market.

flag Magic Moments, Radico Khaitan’s premium vodka brand, sold over 8 million cases in fiscal year 2025–26, up from 7.1 million the prior year, maintaining a 60% share of India’s vodka market. flag Growth was driven by its 'Flavours of India' line, including new variants like Jamun SpicyMint, Alphonso Mango, and Thandaai. flag The brand, launched in 2006, is part of a portfolio spanning semi-premium and premium segments. flag Radico Khaitan, founded in 1943, operates distilleries with 321 million liters of capacity and exports to over 100 countries. flag On March 18, 2026, its shares rose 1.42% to ₹2,776.05 on the BSE.

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