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flag FLiCKA Cosmetics launched India’s first 20-foot billboard in Mumbai to promote its Silk Touch 3-in-1 Primer.

flag FLiCKA Cosmetics has unveiled India’s first 20-foot-tall billboard in Mumbai’s Bandra, showcasing its Silk Touch 3-in-1 Primer, a product targeting pores, sun damage, and dry skin. flag Placed along the Western Express Highway, the massive ad is the largest cosmetic billboard in the country and part of a guerrilla marketing campaign aimed at boosting visibility and innovation. flag The primer, popular on e-commerce platforms like Nykaa and Amazon, has gained traction with celebrity makeup artist partnerships, reinforcing its market presence.

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