FIFA partners with YouTube for 2026 World Cup, streaming first 10 minutes live to draw in younger fans.

FIFA has partnered with YouTube as a "preferred platform" for the 2026 World Cup, co-hosted by the U.S., Canada, and Mexico. Broadcast partners can stream the first 10 minutes of each match live on YouTube to attract younger audiences, encouraging them to switch to traditional TV for full coverage. Selected full matches, highlights, behind-the-scenes content, and archival footage will also be available. The deal expands YouTube’s role in global sports streaming and gives creators access to extensive match footage and FIFA’s digital archive, aiming to boost fan engagement and modernize the tournament’s digital presence.