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The 2026 Chinese GP launched F1 Academy, spotlighted female drivers, and featured major brand partnerships amid rising female fan engagement.
The 2026 Formula One Chinese Grand Prix in Shanghai highlighted women in motorsport, with the F1 Academy season opening as Spanish rookie Natalia Granada made her debut, sponsored by Sephora.
Nearly half of China’s F1 audience is now young women, reflecting growing female engagement.
Brand collaborations included LEGO’s “Speed Champions” set, Louis Vuitton’s Shanghai-inspired trophy case, TAG Heuer’s Red Bull Racing exhibition, and Zhou Guanyu’s photography exhibit.
Chinese driver Shi Wei competed but retired, while Italian driver Antonelli claimed his first F1 win.
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El GP de China 2026 lanzó la Academia de F1, destacó a las pilotos femeninas y presentó importantes asociaciones de marcas en medio del aumento de la participación de las fanáticas femeninas.