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Chester Zoo blames vague rain forecasts for 30% attendance drops and £137K in lost revenue, urging app updates.
Chester Zoo is urging changes to weather app forecasts, claiming inaccurate or overly cautious rain predictions are deterring visitors, causing a 30% drop in attendance on some days and £137,000 in lost revenue during peak periods.
The zoo says vague alerts without clarity on duration or intensity lead families to cancel plans unnecessarily.
ITV’s Good Morning Britain highlighted the issue in a live segment featuring Kate Garraway and Jonathan Swain, sparking viewer complaints about on-air frustration and concerns over forecast accuracy affecting public behavior and businesses.
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El zoológico de Chester culpa a los pronósticos de lluvia vagos por la caída del 30% de la asistencia y £ 137K en ingresos perdidos, instando a las actualizaciones de aplicaciones.