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flag Vancouver prepares for World Cup, aiming for lasting global recognition and community pride without new infrastructure.

flag Vancouver is gearing up for a World Cup month seen as a potential cultural milestone akin to Expo 86 and the 2010 Winter Games. flag Organizers, led by Jessie Adcock, aim to boost the city’s global profile and foster lasting community pride, inspired by past events that transformed Vancouver’s identity. flag While previous milestones left behind major infrastructure, the World Cup’s legacy is expected to be more intangible—centered on global exposure, shared experiences, and enhanced international recognition without new permanent structures.

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