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New Zealand's tourism rebounded in 2025, with rising visitor numbers boosting car rental demand and expansion.
New Zealand's tourism sector continued its recovery in 2025, with December visitor arrivals up 7.0% year-on-year to 502,600, though annual totals still lagged behind pre-pandemic levels.
Rising demand for car rentals, especially for flexible, multi-destination travel across the North and South Islands, prompted transport providers to expand branch networks and offer one-way rentals.
Airport-adjacent locations became key hubs for seamless travel transitions.
Global projections indicate the car rental market could grow by US$188.3 billion by 2029, driven by increasing preference for independent travel.
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El turismo de Nueva Zelanda se recuperó en 2025, con el aumento del número de visitantes impulsando la demanda de alquiler de automóviles y la expansión.