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flag New Zealand's tourism rebounded in 2025, with rising visitor numbers boosting car rental demand and expansion.

flag New Zealand's tourism sector continued its recovery in 2025, with December visitor arrivals up 7.0% year-on-year to 502,600, though annual totals still lagged behind pre-pandemic levels. flag Rising demand for car rentals, especially for flexible, multi-destination travel across the North and South Islands, prompted transport providers to expand branch networks and offer one-way rentals. flag Airport-adjacent locations became key hubs for seamless travel transitions. flag Global projections indicate the car rental market could grow by US$188.3 billion by 2029, driven by increasing preference for independent travel.

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