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flag China’s Nihao China pavilion at ITB Berlin 2026 highlighted its growing tourism appeal through immersive cultural experiences and expanded visa-free access.

flag The Nihao China pavilion at ITB Berlin 2026 showcased China’s rising appeal to international tourists through immersive cultural experiences, traditional performances, and expanded visa-free access. flag Featuring bamboo installations, calligraphy, and Wudang martial arts, including a routine by American resident Jack Pinnick, the pavilion highlighted growing global interest in authentic, off-the-beaten-path travel. flag Visitors described the atmosphere as resembling ancient Chinese paintings, reflecting a shift toward deeper cultural engagement and independent travel beyond major sites.

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