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Zeiss reaffirms China as a key innovation hub with a 4.2 billion yuan investment and launches new myopia management lenses.
Zeiss Vision, a German optics company, reaffirmed China as a key global innovation hub and major market, highlighting its 4.2 billion yuan investment across six Guangzhou entities and a World Economic Forum-recognized "lighthouse factory" using AI and digital twins to boost personalization and cut delivery times by 29%.
At the Shanghai Optics Fair, Zeiss unveiled its new Zeiss MyoActive Lens, a myopia management product backed by clinical evidence and M.O.V.E.
technology.
The company is expanding into orthokeratology, AR/VR, and smart glasses, partnering with institutions like Zhongshan Ophthalmic Center and Tencent Health, and reports sustained double-digit growth in China.
Zeiss reafirma a China como un centro de innovación clave con una inversión de 4.200 millones de yuanes y lanza nuevas lentes de manejo de miopía.