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flag Armathwaite Hall’s revenue and profits rose under GM Simon Steele, who credits renovations and international staff despite migration concerns.

flag Armathwaite Hall, a historic Cumbrian hotel, has seen a 15% revenue rise and 40% profit increase under General Manager Simon Steele, who has led a multi-million-pound renovation since 2009. flag Now part of the 'Pride of Britain Hotels' group, the property maintains 68% occupancy and an average room rate of £262. flag Steele emphasizes its unique appeal in northern England, citing a new Indian restaurant and focus on authenticity over competition with southern Lake District resorts. flag He highlights the essential role of 16 sponsored international staff, warning that migration restrictions could harm the hospitality industry’s ability to sustain quality service.

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