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flag Ladies Day returned to the Cheltenham Festival in 2026, boosting attendance and female participation.

flag Ladies Day returned to the Cheltenham Festival on March 11, 2026, after a six-year absence, drawing 46,317 attendees—a 10% increase from the previous year. flag The revival of the traditional event, previously rebranded as Style Wednesday, was credited with boosting female attendance, with one-third of ticket buyers identifying as women. flag Royal attendees included Queen Camilla, Princess Anne, and Zara Tindall, while former jockey Rachael Blackmore played a key role in promoting the comeback. flag The day featured elaborate fashion, live entertainment, and a focus on inclusivity, marking a turnaround after years of declining interest.

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