Indian hotels using full localization saw higher revenue, aided by Agoda’s playbook and tools for global travelers.

A recent Agoda survey finds that nearly 98% of Indian hotels using advanced localization strategies saw improved revenue, with holistic approaches—beyond translation to include payments, communication, and amenities—driving stronger results than basic efforts. With foreign tourist arrivals nearing 10 million in 2024 and tourism spending projected at INR 3.2 trillion in 2025, hotels are under pressure to serve high-value Asian travelers. Agoda’s "Origins Playbook" outlines behaviors across key markets like Japan, Thailand, and Singapore, while tools like multilingual support, multi-currency payments, and 24/7 service help hotels overcome challenges including limited cultural awareness and guest data.