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flag Fitell Corp. rebranded as GMEX Robotics, shifting to AI-powered consumer robots and changing its stock ticker to GMEX on March 12, 2026.

flag Fitell Corporation has rebranded as GMEX Robotics Corporation, effective March 2, 2026, transitioning from its fitness equipment e-commerce roots to focus on AI-powered consumer robotics. flag The company will trade under the new ticker symbol GMEX on the Nasdaq Capital Market starting March 12, 2026, with no action needed by shareholders. flag The shift reflects a strategic expansion into intelligent robotics and AI-driven hardware, leveraging its existing fitness business as a testing ground for human-centered technology. flag CEO Sam Lu emphasized the evolution of the company’s consumer-first approach. flag The stock rose 12.7% on the announcement.

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