Samsung launches Galaxy S26 and Buds4 series with AI features, enhanced cameras, and audio, available March 11.

Samsung has launched the Galaxy S26 series and Galaxy Buds4 series globally, featuring AI-powered tools like Now Nudge and Privacy Display, improved cameras with Nightography and 100x zoom on the Ultra model, and enhanced audio with adaptive noise cancellation in the Buds4 Pro. The devices, available March 11, include an upgrade program offering up to 50% off trade-ins within 13 months and Samsung Care+ protection. A marketing campaign includes in-store events, a Microdrama series shot on Galaxy devices, and a 100% takeover of Sydney’s Central Station.