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Explore By Region

flag Pepperoni led U.S. frozen pizza sales in 2025, with Detroit-style crust surging and regional flavor trends emerging.

flag In 2025, pepperoni led U.S. frozen pizza sales at 43%, followed by cheese at 27%, with Mexican/taco, Hawaiian, chicken Alfredo, and chicken bacon ranch among the fastest-growing flavors. flag Detroit-style crust surged 38% year-over-year, while Neapolitan, Roman, and tavern-style crusts gained popularity, and cauliflower crust declined 14%. flag Wisconsin led per-capita purchases, followed by North Dakota, Iowa, Minnesota, and Missouri. flag Regional preferences included New England’s preference for cheese over pepperoni and high demand for Hawaiian pizza in the Pacific Northwest and Midwest—despite Hawaii ordering it 49% less than average. flag Ranch dressing saw a 319% spike in orders when paired with pizza, and sourdough and gluten-free crusts gained modest traction, reflecting a blend of tradition and evolving tastes.

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