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Pepperoni led U.S. frozen pizza sales in 2025, with Detroit-style crust surging and regional flavor trends emerging.
In 2025, pepperoni led U.S. frozen pizza sales at 43%, followed by cheese at 27%, with Mexican/taco, Hawaiian, chicken Alfredo, and chicken bacon ranch among the fastest-growing flavors.
Detroit-style crust surged 38% year-over-year, while Neapolitan, Roman, and tavern-style crusts gained popularity, and cauliflower crust declined 14%.
Wisconsin led per-capita purchases, followed by North Dakota, Iowa, Minnesota, and Missouri.
Regional preferences included New England’s preference for cheese over pepperoni and high demand for Hawaiian pizza in the Pacific Northwest and Midwest—despite Hawaii ordering it 49% less than average.
Ranch dressing saw a 319% spike in orders when paired with pizza, and sourdough and gluten-free crusts gained modest traction, reflecting a blend of tradition and evolving tastes.
Pepperoni lideró las ventas de pizza congelada de los Estados Unidos en 2025, con el aumento de la corteza al estilo de Detroit y las preferencias de sabor regionales que surgen.