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flag Hyundai was Australia’s second-best hybrid seller in 2025, but still faces penalties due to low electric adoption.

flag Hyundai became Australia’s second-best-selling hybrid brand in 2025 with 28,819 units, driven by expanded hybrid options across models like the Kona, Tucson, Santa Fe, and Palisade, and affordable pricing starting at $36,950. flag Despite this growth, hybrid sales made up only 37% of its total, with 60% still combustion-powered, leading to penalties under Australia’s New Vehicle Efficiency Standard. flag BYD surged as a key competitor, selling 27,128 plug-in hybrids—mainly the Shark 6 ute and Sealion 6—nearly matching Hyundai’s total. flag Toyota remains dominant with 115,953 hybrid sales, while Kia gains ground through strong electric vehicle sales, securing NVES credits. flag Hyundai faces increasing competition and pressure to expand its electric offerings, especially with the upcoming Elexio SUV.

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