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flag Hidden Valley's "Ranch-bassador" program offers four fans a European trip to test ranch dressing on local foods, with applications starting March 31, 2026.

flag Hidden Valley has launched a “Ranch-bassador” program, offering four fans a seven-week European trip to test ranch dressing on local foods like pizza and fries, with travel expenses covered and applications opening March 31, 2026. flag The initiative reflects a growing trend of food brands creating unique experience-based roles for passionate consumers. flag National Ranch Day, observed March 10, highlights ranch dressing’s cultural significance, with surveys showing 60% of Americans keep it at home, 16% carry it on the go, and many treat it as a lifestyle staple.

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