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flag College athlete third-party deals surged 65% in two months, raising oversight and sustainability concerns.

flag The head of the College Sports Commission, Bryan Seeley, said third-party deals funding college athletes have surged 65% in two months among Power Four schools, exceeding expectations and complicating oversight. flag Though compliant with rules, the deals—some totaling $30 million—have outpaced the system’s original design, requiring more human review than anticipated. flag Seeley warned of sustainability concerns and noted that most schools have not signed a key agreement granting the CSC enforcement authority, citing liability fears. flag The White House has taken notice, with President Trump criticizing rising costs and pledging an executive order.

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