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College athlete third-party deals surged 65% in two months, raising oversight and sustainability concerns.
The head of the College Sports Commission, Bryan Seeley, said third-party deals funding college athletes have surged 65% in two months among Power Four schools, exceeding expectations and complicating oversight.
Though compliant with rules, the deals—some totaling $30 million—have outpaced the system’s original design, requiring more human review than anticipated.
Seeley warned of sustainability concerns and noted that most schools have not signed a key agreement granting the CSC enforcement authority, citing liability fears.
The White House has taken notice, with President Trump criticizing rising costs and pledging an executive order.
Los acuerdos de terceros con atletas universitarios aumentaron un 65% en dos meses, aumentando las preocupaciones de supervisión y sostenibilidad.