Apple unveiled new MacBooks, iPhones, iPads, and displays with upgraded chips, storage, and features, replacing 15 older models.

Apple has launched a major product refresh, introducing the MacBook Neo starting at $599, the iPhone 17e with the A19 chip and MagSafe, M5-powered MacBook Air and Pro models, the M4 iPad Air, and new Studio Displays. The MacBook Pro now features M5 Pro and M5 Max chips with up to 20% faster CPU and 50% faster GPU performance, doubled base storage, and Wi-Fi 7 support. The iPhone 17e starts at 256GB, with improved camera and connectivity. Apple also discontinued 15 older models, including several MacBook Pros, iPad Airs, and Studio Displays, replacing them with newer, higher-spec versions. All new devices are available now through Apple’s retail channels.