Hugo Boss beat earnings forecasts in 2025 despite slightly lower revenue, citing efficiency and market resilience, and announced a buyback and reduced dividend, with a cautious outlook for 2026.

Hugo Boss reported stronger-than-expected 2025 earnings, with EBIT rising to 391 million euros, surpassing analyst forecasts, despite a 0.9% revenue decline to 4.27 billion euros. The company cited operational efficiency and resilience in key markets amid global challenges. It plans a 200 million euro share buyback by 2027 and a reduced dividend of 0.04 euros per share, down from 1.40 euros. A cautious outlook for 2026 includes projected EBIT of 300–350 million euros and a decline in currency-adjusted sales, with growth expected to resume in 2027.