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flag Costco Canada's new caramel brownie sundae sparked backlash for prioritizing desserts over beloved savory items.

flag Costco Canada’s March 2026 reveal of a caramel brownie sundae, teased via social media, drew criticism from customers hoping for the return of popular U.S. menu items like the chicken bake or turkey provolone sandwich. flag Many expressed disappointment over the focus on desserts, especially in winter, and called for more savory and health-conscious options such as salads. flag While some praised the sundae’s affordable, high-quality ice cream, the overall response highlighted frustration with limited menu variety. flag The rollout follows recent changes, including the return of the Montreal smoked meat sandwich and a switch to Coca-Cola beverages, but the new sundae has become a central point of customer debate.

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