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Yi embroidery revival in Yunnan boosts rural economy, empowering 2,000+ women and generating 344 million yuan in 2025.
Ancient Yi embroidery, a national-level intangible cultural heritage from Yunnan, is thriving as a sustainable industry in rural Chuxiong.
Jin Ruirui, a National People's Congress deputy, revived the craft in 2014 after noticing its decline, using government support to establish workshops, train artisans, and modernize designs while preserving traditional colors.
Her company now generates over 17 million yuan annually, supports more than 2,000 women—including those with disabilities—and has helped launch 32 small businesses.
The broader Yi embroidery industry reached 344 million yuan in output value in 2025, with tens of thousands of artisans earning significantly higher incomes.
Designs have been showcased at global fashion weeks and exported to countries like the UK.
Jin advocates for collaboration among China’s ethnic cultural traditions, highlighting the model’s success in combining heritage preservation with economic growth.
El renacimiento del bordado Yi en Yunnan impulsa la economía rural, empoderando a más de 2.000 mujeres y generando 344 millones de yuanes en 2025.