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flag U.S. tourism fell in 2025–2026 due to high costs, visa delays, and competition, with foreign visitors dropping 22–25% and shifting to alternatives like Tokyo and Barcelona.

flag U.S. tourism declined in early 2026, with foreign visitor numbers dropping nearly 5% in January and a sustained 22%–25% decrease throughout 2025, costing the economy an estimated 11 million travelers. flag This downturn, driven by rising costs, visa delays, competition from destinations like Greece and Mexico, and negative perceptions, has hurt major cities and industries reliant on tourism. flag While U.S. airports still see strong international traffic, travelers are increasingly choosing alternatives such as Tokyo, Dubai, and Barcelona for better value, digital visas, and improved infrastructure. flag Despite the U.S. remaining a top global destination, its dominance is eroding as travelers prioritize convenience, affordability, and experience over brand familiarity.

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