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flag Snacking when full is driven by brain responses to food cues, not lack of willpower, a study finds.

flag A University of East Anglia study finds that the urge to snack despite being full stems from a hardwired brain response, not weak willpower. flag Brain scans of 95 participants showed continued activity in the reward system when viewing high-calorie food images, even after eating until full and reporting no interest in more. flag This persistent response, driven by evolutionary adaptations to scarce food, is amplified by modern food cues like ads and packaging. flag Experts say overcoming overeating requires reducing exposure to triggers rather than relying on self-control.

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