Reliance Retail acquires Pahadi Local, a sustainable Indian beauty brand, to expand its purpose-driven brand portfolio.

Reliance Retail Limited has acquired Pahadi Local, an Indian beauty and wellness brand known for its Himalayan-inspired, nature-led products made with clean, sustainable ingredients. The brand, which sources apricot kernel oil (Gutti Ka Tel) from Ladakh and Himachal Pradesh, partners with women-led self-help groups to support local communities. The founding team will continue leading product development, ensuring the brand’s authenticity. Reliance plans to expand Pahadi Local’s reach through its retail network and digital platforms, aligning with its strategy to grow purpose-driven Indian brands in beauty, wellness, fashion, and lifestyle.