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Muji is expanding its global skincare line amid rising demand for affordable, natural products, targeting higher profits by 2028.
Muji is expanding its skincare line globally, driven by rising demand for affordable, transparent, and naturally derived products.
Sales of beauty and health items in Japan nearly doubled to 100 billion yen, accounting for 13% of total sales, with strong growth in East Asia and over 30% revenue increase in the first quarter.
The company aims to boost operating profit to 108 billion yen by 2028, opening flagship stores in France, Thailand, and Vietnam while tailoring offerings to local markets.
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Muji está expandiendo su línea global de cuidado de la piel en medio de la creciente demanda de productos naturales asequibles, con el objetivo de obtener mayores ganancias para el año 2028.