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flag Muji is expanding its global skincare line amid rising demand for affordable, natural products, targeting higher profits by 2028.

flag Muji is expanding its skincare line globally, driven by rising demand for affordable, transparent, and naturally derived products. flag Sales of beauty and health items in Japan nearly doubled to 100 billion yen, accounting for 13% of total sales, with strong growth in East Asia and over 30% revenue increase in the first quarter. flag The company aims to boost operating profit to 108 billion yen by 2028, opening flagship stores in France, Thailand, and Vietnam while tailoring offerings to local markets.

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