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flag Luma launches AI platform Luma Agents, unifying text, image, video, and audio creation with shared models and enterprise safeguards.

flag Luma has launched Luma Agents, an AI system that unifies text, image, video, and audio creation in a single platform, using a shared multimodal model to streamline workflows. flag It maintains project context, automates task coordination, and supports parallel creative iterations with integrated third-party tools like Sora 2 and Veo 3. flag Designed for enterprises, it includes IP controls, content review, and compliance features, with early adoption by Publicis Groupe Middle East and Serviceplan Group.

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