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flag ITV's sudden "pay-as-you-play" contracts spark actor backlash, pay cuts, and strike threats over reduced pay and screen time.

flag Actors on Coronation Street and Emmerdale are facing up to a 16% pay cut and reduced screen time due to new "pay-as-you-play" contracts introduced by ITV, sparking anger and threats of strike action. flag The changes, communicated abruptly via email with no prior consultation, have drawn criticism from the performers’ union Equity, which is now considering a strike ballot. flag While some long-serving cast members may be protected by older contracts, newer actors could lose significant income. flag ITV confirmed the adjustments are part of broader cost-cutting measures and said it is working with Equity, noting limited flexibility for actors to take breaks for roles like pantomime. flag The dispute highlights growing tensions over pay, job security, and contractual fairness in British daytime television.

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