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flag Adobe shares rose on AI optimism despite institutional selling, fueled by strong earnings and raised 2026 guidance.

flag Adobe Inc. shares rose 5.1% ahead of its March 12 earnings report despite institutional selling, including reductions by Neuberger Berman, Korea Investment CORP, and Rathbones Group. flag The stock gained on optimism around its AI-powered Firefly platform and potential monetization, following strong Q4 2025 results with $5.50 EPS and $6.19 billion in revenue, up 10.5% year-over-year. flag Adobe raised 2026 guidance, but analyst sentiment remains mixed due to AI competition and execution risks. flag The company has a market cap of $116.43 billion, a P/E ratio of 16.97, and a beta of 1.53, with 81.79% institutional ownership.

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